It’s Not Easy’ – Don Jazzy Reveals Hidden Challenges With Label Stars Like Ayra Starr

Veteran Nigerian music executive, Michael Collins Ajereh, popularly known as Don Jazzy, has opened up about the challenges he faces managing Gen Z artists on his record label, including singer Ayra Starr.....KINDLY READ THE FULL STORY HERE▶

In a recent episode of the “Who’s In The House” podcast, the Mavin Records boss said a major issue is their reluctance to actively promote their music on social media.

According to him, many of the younger artists prefer to maintain a “clean” and aesthetically curated online presence, rather than consistently posting promotional content about their work.

Don Jazzy explained that this mindset often leads to disagreements between him and some of his signees, particularly Ayra Starr.

He urged artists to be more intentional about showcasing their work online whenever they have the opportunity.

He said, “I fight with my artists all the time because of their reluctance to post their music content on their social media pages. I even argue with my niece in the entertainment space about the same thing.

“I don’t know who told Gen Z that it’s not okay to post your work excessively on social media. They want to keep a clean page and don’t want to promote themselves. Especially Ayra Starr, who will tell me it’s imposter syndrome.”

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