Phyna Blasts BBNaija Brand Deal Culture: Make Una Keep Deceiving Una Sef

BBNaija star Phyna has supported fellow former housemate Tochi’s advice to ex-housemates experiencing financial difficulties, urging them to look beyond their celebrity status and explore other legitimate ways of generating income.

Phyna made the remarks while reacting to a post by Tochi, questioning the belief that former BBNaija contestants should simply rely on their celebrity status and wait for lucrative brand endorsements to come their way.

According to Bush Radio Academy, Phyna also criticised the practice of judging the success of reality TV stars by the number and monetary value of brand deals they secure.

She argued that the figures publicly announced for some endorsement deals may not necessarily represent the actual amount received by the celebrities involved. According to her, management fees and other deductions can substantially reduce the money ultimately paid to the talent.

Phyna suggested that some former housemates could therefore end up with little more than public recognition and bragging rights despite the impressive figures attached to their endorsement announcements.

She further questioned the mindset that appearing on BBNaija automatically means contestants should stop working hard or pursuing other business opportunities.

The reality star alleged that some popular brands could sign a celebrity for about ₦5 million while publicly announcing a deal worth as much as ₦50 million. She claimed that after management takes its share, which she put at 25 per cent, the celebrity could be left with considerably less than the publicly advertised figure.

Phyna also criticised what she described as an unhealthy class-conscious culture within the entertainment industry, suggesting that excessive emphasis on celebrity status and brand endorsements could create unrealistic expectations among former reality stars.

Her comments have sparked discussion among fans and social media users, with the BBNaija star calling for greater financial awareness and a willingness among ex-housemates to work hard and pursue sustainable sources of income rather than depending solely on endorsement opportunities.