Headies Founder Ayo Animashaun Blasts Artistes Who Ignore Local Awards But Chase International Recognition

The founder of The Headies Awards, Ayo Animashaun, has criticised Nigerian artistes who submit their works for international award programmes but fail to enter them for local recognition, only to complain when they are not nominated for The Headies.

Animashaun expressed his concerns in a series of posts on Instagram, questioning why some musicians appear to prioritise foreign award organisations while neglecting opportunities to support Nigeria’s own entertainment institutions.

He argued that some artistes willingly submit their works to international award bodies and publicise their participation but do not make similar submissions to The Headies. According to him, such artistes later express dissatisfaction when their names are missing from the nomination lists.

Animashaun also addressed criticism of The Headies’ decisions, particularly its expansion beyond Nigeria, maintaining that the organisers would remain committed to their vision as long as artistes, sponsors and other stakeholders recognised its value.

Reflecting on his experience at the Grammy Awards in Los Angeles, he claimed that some people he encountered were unaware that the ceremony was taking place, despite the significant attention the event receives in Nigeria.

He further questioned why American artistes could publicly boycott the Grammys without attracting the same level of criticism that Nigerian musicians sometimes face when they miss The Headies for legitimate reasons.

According to Bush Radio Academy, Animashaun described the negativity directed at local institutions as troubling, arguing that Nigerian organisations often receive greater appreciation and recognition abroad than they do in their home country.

He also suggested that some local institutions tend to attract increased support from Nigerians only after expanding their operations or gaining recognition internationally.

His comments have reignited discussions about the relationship between Nigerian artistes and local award platforms, as well as the importance of supporting homegrown entertainment institutions.