He Created It To Win Souls – Do2dtun Hails Nathaniel Bassey’s YouTube Decision

Media personality Do2dtun has applauded gospel singer Nathaniel Bassey for reportedly choosing not to monetise his YouTube platform despite its massive audience and potential to generate substantial revenue.

Do2dtun made the remarks in a post on X on Monday, following Bassey’s achievement of recording more than one billion all-time streams on his official YouTube channel.

The media personality praised the gospel minister’s humility and described his decision to use the platform primarily for evangelism rather than financial gain as remarkable.

According to Do2dtun, Bassey established the platform with the intention of reaching people through gospel music and winning souls.

He wrote that the singer had created the platform to spread the Christian message with humility, adding that its enormous reach could have generated significant daily income if it had been monetised.

Do2dtun further described the decision as selfless, noting that the channel had crossed the one-billion-stream milestone without being monetised.

Bassey’s impressive YouTube achievement has been largely associated with the Hallelujah Challenge, his popular midnight praise and worship programme, which has attracted participants from different parts of the world.

Meanwhile, the development has sparked discussions among Nigerians on social media, with users expressing different opinions about whether the gospel singer should continue keeping the platform free from commercial revenue.

While some praised his decision to prioritise evangelism, others argued that monetising the channel could provide additional resources for humanitarian activities.

One social media user suggested that revenue generated from the platform could be channelled towards supporting widows, orphans, rural healthcare centres and job creation initiatives. Another commenter also encouraged the singer to consider monetising the channel and benefiting financially from its success.

The discussion has highlighted differing views about the relationship between religious outreach and commercial opportunities, particularly when a faith-based platform attracts a massive global audience.