Breaking: NTA Gets New Management Team As Presidency Confirms Appointments

President Bola Tinubu has approved the appointment of a new Director-General and two Executive Directors for the Nigerian Television Authority (NTA), as well as a Managing Director for NTA Enterprises Limited.....KINDLY READ THE FULL STORY HERE▶

In a statement issued by the Presidency on Wednesday, the appointments were described as part of efforts to reposition and strengthen national broadcasting.

The newly appointed NTA management team includes:

• Rotimi Richard Pedro (Lagos, South-West) – Director-General

• Karimah Bello (Katsina, North-West) – Executive Director, Marketing

• Stella Din (Plateau, North-Central) – Executive Director, News

• Sophia Issa Mohammed (Adamawa, North-East) – Managing Director, NTA Enterprises Limited

The statement confirmed that the appointments take immediate effect, reaffirming President Tinubu’s commitment to leveraging national broadcasting as a tool for unity, cohesion, and soft diplomacy.

Pedro, the new Director-General, is a seasoned media entrepreneur and consultant with nearly 30 years of experience in broadcasting, sports rights, and marketing communications across Africa, the UK, and the Middle East.

He is also an entertainment and intellectual property lawyer with an MSc in Investment Management & Finance from City University Business School, London.

In 1995, Pedro founded Optima Sports Management International (OSMI), one of Africa’s foremost sports content providers, which has distributed premium events including the English Premier League, UEFA Champions League, FIFA World Cup, and CAF competitions to audiences in more than 40 countries.

His distinguished career also includes leadership positions at Bloomberg Television Africa, Rapid Blue Format, and consultancy work with FIFA, UEFA, Fremantle Media, and the African Union of Broadcasters (AUB), where he played a key role in securing exclusive pan-African free-to-air media rights for CAF competitions.