The content creator acquired great success following his hit song, “Machala” which he had made as a tribute to his music idol, Wizkid.

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His debut song has gone on to break records, bringing him unprecedented recognition.

In Carter Efe’s latest win, the budding singer has signed a multi million naira endorsement deal with Proclassics, a Dubai jewelry company.

The Machala crooner took to his Instagram page to disseminate the news to his fans, sharing a video which captured him at the company sealing the ambassadorial deal.