Tongues Wag As International Company Coldstone Starts Selling Cheaper Ice Cream On Roadside Via Keke Napep Amid Economic Hardship

Tongues Wag As International Company Coldstone Starts Selling Cheaper Ice Cream On Roadside Via Keke Napep Amid Economic Hardship....KINDLY READ THE FULL STORY HERE▶

Written By Oshiobugie John

Amidst economic hardship in Nigeria and escalating inflation under President Tinubu’s administration, Cold Stone, grappling with plummeting sales due to exorbitant pricing, has initiated the sale of ice cream on roadside via the use of tricycles.

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Cold Stone Creamery, a flagship brand under Kahala Brands, a subsidiary of MTY Food Group, a prominent Canadian franchisor in the restaurant industry, has adopted this unconventional approach amidst the challenging economic landscape.

The visuals of Cold Stone utilizing keke napeps to vend its products at significantly reduced rates have ignited widespread concern among the populace.

1. Chika: “It’s disheartening to see Cold Stone, a renowned international brand, succumbing to such measures. This reflects the severity of our economic woes under President Tinubu’s leadership.”
2. Ade: “As a loyal customer, I’m disappointed that Cold Stone has had to resort to this. It shows how deeply the economic hardship has affected even well-established businesses.”
3. Fatima: “I commend Cold Stone for adapting to the tough times and offering more affordable options. It’s a smart move to cater to customers who can’t afford their regular prices.”
4. Emeka: “Selling ice cream on the roadside undermines Cold Stone’s brand image. It’s a desperate measure that could backfire in terms of quality and perception.”
5. Aisha: “This initiative by Cold Stone highlights the harsh realities of our economy. It’s a wake-up call for the government to address the root causes of the economic hardship affecting businesses and citizens alike.”

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Source: Bushradiogist